Choosing the Right Social Media Outlet

In business we want people to know who we are, what we do and how to connect with us. We want them to become familiar and excited about our products and services. To make that happen most of us take to social media and start posting thoughts, funny quips and information that will draw attention to our pages, while hoping that this will also bring a flood of customers. Unfortunately, it does not happen that easily. Choosing the right social media outlet is just as important as marketing and branding is to your business. In my podcast Being More Productive in 2018, I share strategies for boosting daily production, but choosing the right social media outlet can also help boost your production and revenue.

When it comes to social media, it takes more than signing up for as many outlets as possible. It may sound counter-intuitive but choosing the right one or two outlets to put your attention on can boost your business faster than if you tried to work them all. It is a common mistake to set up lots of social media pages with thoughts of reaching lots of people. Actually, the key is to choose the best ones that will help you achieve your goals. In case you are a physician looking to connect with other doctors to discuss medical cases, a platform like Sermo ( is the one to sign up. So, how do you choose the right social media outlet for you?

Start by asking yourself the right questions:
1. What are you hoping to accomplish through the social media page you are considering setting up?
2. Which audience are you trying to reach? Are you trying to reach a certain age group, certain industry and so on?
3. What marketing platforms do you intend to use? Video, pictures, product demonstrations, lots of memes or thoughtful quotes are examples of some platforms to use for letting others know about your service. See what connects with your marketing plan.
4. What is your purpose for posting or sharing information? For example, if you are selling a product and you want people to see pictures of the product, that would give you an indication of which social media sites to use.

Those are just a few questions to ask yourself, before investing your time and money into getting the word out about your business through social media. Some people could potentially decide to invest their money in purchasing likes for certain platforms to hopefully increase traffic on a post, which might be done through websites similar to among other services which could possibly boost likes. Alternatively this may also be achieved through collaborations with social media pages that have more followers. There are quite a few social media outlets, but the ones that are reigning supreme are the ones worth paying attention to. This means taking the time to learn what each outlet has to offer and discovering how it can help you. Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and TikTok are a few outlets to consider and examine.
Choosing the right social media outlet can be confusing. Take the confusion out by asking yourself the right questions and learning what each outlet you are interested in has to offer. Do a little comparison shopping when it comes to each social media program, then choose the one that will help you achieve your business goals the fastest. For example, if you have a brand that would be suitable to more image-laden content, using a platform like Instagram might work best as that type of content is quite easy for consumers to digest. Also, there are external bonuses available such as companies like, where you can buy instagram followers to boost engagement and your follower list for your brand. This could save you time by not requiring you to build a following yourself, which can be time-consuming.

Pat Council is a Speaker, Certified Life Coach and Goal Achievement Strategist who teaches people across the world strategies for taking their visions of achievement from being a thought to making them a reality. She is the author of several books to include her newest book Start Winning – How to Achieve Like the Top 8 Percent. She is the host of the popular podcast, Designing Your Life Today.